Showing posts with label MBA/MCA NOTES. Show all posts
Showing posts with label MBA/MCA NOTES. Show all posts

Wednesday, December 10, 2008

INTERVIEW SKILLS

S.Shaheen Taj
HOD (S&H Dept)
NIST

E Mail ID: taj.mam@gmail.com
shaheen_english2002@yahoo.com

http://knowledgeable-arts.blogspot.com/

INTERVIEW

Interviews are goal oriented. The objective of an interview is to gather details and information of the interviewee. Later the interviewer makes an assessment, appraisal about the suitability of the candidate for the post. Oxford Dictionary gives many descriptions about interview. It is a formal meeting at which somebody is asked questions to see if they are suitable for a particular job, or a course of study of a college, University etc. interviews have become an integrate part of social and business life. Interviews may be Public or Private, Formal or Informal, Social or Business, Personal or Telephonic and Career related.

Promotion Interview:
Interviews conducted by organizations for their own eligible employees for higher position is called Promotion Interview. Even in this interview, the candidates have to pass through several preliminary stages. They should have the minimum experience and also educational qualifications for the job vacancy. They should write a test and obtain the qualifying marks. There may be group discussions, medical tests, stress, etc. The candidates attending this interview should aim at scoring over competitors. They should approach the interview fully prepared and with the required seriousness. These interviews are conducted in-house hence are relatively less formal. But the candidate here, should not exhibit any undue familiarity with the interviewers. The candidates should be sincere ad truthful and should impress the officers. They are selected on the basis of their suitability, performance ad potential.

Exit Interview:
Exit interviews are conducted for those employees who are resigning or even retiring. They provide authentic and forthright feedback on the organizational culture, policies and practices, in order to bring about improvements. Specific and well thought out formats are designed to gather personal details, service and experience, reasons for leaving the job, comments on work atmosphere, policies and practices, and suggestions for improvement. Senior officer, executive or branch in charge conducts exit interview in a cordial manner. There should be no personal biases and a negative approach. The report is given to the appropriate authority within the organization for further organization.


Reprimand Interview:
A reprimand interview is conducted to express rebuke or disapproval. This interview is done in private. The erring employees or misbehaving persons are called by the superior or person in authority and advised to mend his behavior. In an organizational context, a reprimand interview would be appropriate in dealing with absentees, insubordination, inter-personal problems, poor performance and other such deficiencies. The objective is to ensure correction in behavior, attitude and performance.

Grievance Interview:
A grievance interview relates to face to face talk, where the aggrieved person gets an opportunity to meet a person in authority to share the distress and seek remedial action. The organization shows that it cares for the feeling of the employees, or customers by providing them such an opportunity. The interviewer uses placating skills to assuage hurt feelings, clear misconceptions and gather all the relevant facts. The skill of the interviewer lies in ensuring that at the end of the interview, the aggrieved person feels satisfied.

Stress Interview:
Stress interviews are conducted to assess the stress bearing capacity of the interviewee. Some of the examples where stress interview is necessary are, Security forces dealing with border evens, Police personnel responding to violent mobs are arson, industrial relations personnel in organizations dealing with militant unions, etc. Restraint, tact, temperamental strength, reasoning, level-headed approach and ability to withstand the aggressive posture and qualities assessed through such interviews.

Orientation interview:
Orientation interview focuses on the new entrant or a person new to the organization. It helps in acquainting that person with the prevailing situation or environment. The candidate is oriented towards the organization in a cordial manner. Orientation interviews are conducted after the selection interview. It is by way of appraisal or education, rather than assessment or evaluation. Apart from providing oral inputs during the interview, the interviewer may also provide relevant literature to the interviewer to facilitate smooth and quick orientation.

Job Interview:
Job interview constitutes a very vital aspect of the job selection process in any organization. Many times written tests and group discussions carry their own weightage but the performance of the candidate at the job interview makes the final selection. The preparation for any interview should start well in advance with the candidate collecting as much information as possible about the organization and the job profile. The candidate should anticipate and prepare for various types of questions that are likely to be asked by the interview panel. The candidate should avoid getting worked up about the interview. Keeping cool minded helps in being attentive and in responding effectively. Reaching the venue in time is very important. It helps the candidate to become familiar with the surroundings and avoid any kind of rushing and related apprehensions.
In any interview along with knowledge, appearance, body language and temperament of the candidate too play an important role. Proper dressing creates a positive impression. It adds to self confidence. Right posture, alert look, firm handshake, clear voice and other such aspects make a big difference. The candidate should build a rapport with the interview panel by looking confident, smiling, greeting, firm handshakes, proper mannerisms and responses. Questions should be answered confidently and truthfully avoiding long pauses.

The candidate should not offend the interviewer. The candidate should not brag. The candidate should avoid mouthing and pompous or boastful statements. He/She should not find favor with the interviewers. They should not over-state their achievements. They should not miss the right opportunity to mention their high points. Interviewer’s perspective is to be looked at. , understand the human dimension. The interviewers too are mixed lot of persons. The candidate should put himself in their shoes. One has to be distinctive, get notices and create an impression.


Telephonic Interview

The telephone is one of the most commonly used means of oral communication. It plays a vital role in today’s competitive business world. It is used to place and take orders, to exchange urgently needed information, to make appointments, to establish valuable business contacts, and numerous other things.

In a telephonic interview, the interviewer can only hear the candidate and cannot see the person. Good listening, clear accent, speaking slowly and intelligibly and good telephone manners would be particularly relevant.

Interviewer
Like the interviewee, the interviewer too must follow some basic rules. He should be well informed. He should do some homework and come prepared. He should understand the requirement of the particular role. He should put the candidate at ease. He should focus on testing the knowledge of the candidate not his ignorance. He should build up adequate stock of relevant questions and should develop good listening skills. In order to do justice to the interview process, the interviewers should talk to each other and finalize the selection of the suitable candidate. The interview panel has a significant role in ensuring that the entire process is completed with seriousness and dignity. The panel should be fair and merit should prevail.

Advantages of the telephone:
1. It saves time. It enables a person to have instantaneous communication.
2. It makes it possible to get immediate feedback.
3. Subtle modulations of voice make telephone communication more erective.
4. The telephone acts as a kind of equalizer by minimizing such influences as stem from personal appearance or the appearance of the office.
5. These days tele-banking and tele-contact services are gaining popularity. Tele-marketing and making sales calls on the telephone are becoming popular, especially in metro centers.


Disadvantages of the telephone:
1. Frustration is caused by telephone tag. Answering machine is found instead of the concerned person.
2. Communication is depended entirely on voices. No facial expressions and gestures are used to establish rapport.
3. If wrong numbers are contacted time as well as money is wasted. Moreover wrong numbers put the caller in a bad humour.
4. The messge cannot be studied again and again by the receiver. Hence there are greater chances of missing or mis interpreting something.
5. the caller may make a call when it is not welcome. His telephone call may catch a person when he is in a bad mood or is busy and cannot properly attend.

Effective us of the telephone:
1. Speak politely, confidently, and in a positive and friendly tone.
2. Have a message pad, pen, telephone directory and an appointments book near at hand.
3. While talking, hold the mouthpiece one inch away from the lips and the earpiece close to the ears.
4. Avoid mumbling, running words together or talking through the nose or teeth.
5. Don’t shout or don’t speak too low.
6. Don’t spend time in idle talk.
7. Treat every call as an important call. Make the caller feel that he is being given personal attention.
8. Introduce the company, the department, and even yourself when you pickup the receiver.
9. Say a pleasant “Good Morning” or “Good Evening”.
10. Listen carefully, without interrupting the caller.

Guidelines when making a call:
1. Prepare mentally before dialing the number. Note down important points on a piece of paper.
2. Dial the correct number carefully.
3. Before speaking to the receiver be sure that you have got the right person on the line.
4. Make your identity clearly known to the person at the other end.
5. Speak clearly and precisely.
6. Deliver all the details of the message and see that the message has been clearly and completely understood.
7. When the conversation is over, put the receiver gently.

Wednesday, May 28, 2008

Do's and dont's in Interview

Top 20 Interview Dos and Don'ts
Good Luck
1. Remain relaxed and friendly with the person who is taking you on the guided tour.
2. Interpret all the interviewers' body language according to generally held beliefs eg folded arms and legs are signs of a closed attitude.
3. Practice out loud the answers to questions that you have anticipated.
4. Do all your company research when you arrive early for your interview.
5. It is important to convince them right at the beginning of your technical skills by using complex terminology and detailed examples.
6. In salary negotiations, try to ensure the interviewer is the first to come up with a specific sum of money.
7. Wear something safe (traditional).
8. Look confident when entering the interview room by walking in with a big smile, shaking hands and sitting straight down in the chair.
9. Ask questions during and at the end of the interview.
10. Be honest with the interviewer.
11. React to hostile interviewers in a similar style.
12. Forget about the interview as soon as you leave the premises.
13. Review the contents of your CV while waiting in the reception area.
14. Try to avoid answering questions about your weaknesses by deliberately misinterpreting the interviewers' questions.
15. Ask when a decision will be made regarding the appointment.
16. Help the unskilled interviewer by expanding on the closed ('yes' and 'no' response type) questions.
17. When attending an assessment centre try to be the leader of all the group activities.
18. When responding to an interview question from one member of an interview panel, include other panel members in the response.
19. Reject a job offer made during the interview.
20. Follow up negative responses to questions with positive examples and learning points.

Thursday, February 28, 2008

Developing communication skills

Developing Communication Skills through Speaking and Listening
by: Joe Dostal
Initiating a conversation is a good first step to develop good communication skills.

Developing effective communication skills, however, cannot be acquired overnight, hence it is called "skill". It needs to be learned, practiced and developed.

For project managers, journalists; public media spokes person, broadcasters and a list of other career professionals, effective communication skills are very important.
By developing your communication skills, you have to learn to speak effectively and listen attentively. These two are the most important skills you have to attain. How to do it, here are the details:


Speaking:

For one to develop good public speaking abilities, speaking skills have to be learned, practiced and evaluated over a period of time. The first rule of thumb to be able to speak effectively is planning what to say. What is the main idea of what you are trying to convey? Organize your thoughts so they lead to the main idea of the message you are trying to send across. Once you have arrived at your main idea, take a short brief and ask your audience if they are following you. By doing so, you know if you are off tangent on what you are saying or still on the right path. Ask your listeners if they understood what you were saying so that you are both on the right page. Make sure you keep your conversation focused and direct to the point.

Another point, when developing your communicaion skills,is to take note of the style you use when speaking and expressing yourself. The speaking style you use has a large impact on the audience you are speaking to especially if you want to be convincing. When speaking, strive to be warm and enthusiastic. Doing this, your audience will be responsive and perfect interaction can be formed.

It is normal to expect questions during a conversation and always be prepared to answer them. When answering, take your time by paraphrasing the question to be sure you are certain of what it means. In situations where you do not know the answer to the question, do not make up an answer, instead, say you do not know the answer.

Listening:

The second part of learning communication skills is to strive to be an effective listener by listening attentively to what the speaker is saying. To be an effective listener, you should be able to hear the words as the speaker communicates so that you can understand the entire message. Effective listening in developing communication skills is by looking at the speaker when he is communicating, maintain eye contact and nod during brief pauses. Watch the speaker's facial expression to be able to completely understand the tone of the message he is conveying.

Show open attitude to the speaker through body language and attentiveness. To be an effective listener, you must be composed when relating with the speaker. In this way, they feel more accepted when they are with you. Don't fidget or frown when looking at the speaker because he is trying to get a response from you, so giving a negative attitude makes him feel defensive, insecure and not confident.

As part of developing good communication skills, it is important to ask questions during a conversation. When asking questions, use open ended questions so that it is easier for the listener to know how to answer your questions. With all the tips given, it is obvious for us to see that communication skills is not just innate, it needs to be developed and practiced.




How to use Good Communication Skills in Student Organizations.
from: Joe Dostal




As a student, you often wonder why you have to take communication and public speaking classes, but in the real sense, such classes are meant to teach us how to develop our communication skills. These classes prepare you in real life scenarios where you interact with professors, students, departments head, the outside world, and different types of people in different setting and situation.



One instance where you need to have a good communication skill is when you are running for college election in the students' organization. Student are required to elect their leaders who will effectively manage the who student body to achieve the goals and objectives they have set. Student representatives formed a party and held election campaigns. Here, the nominated students must posses an excellent public speaking.



Your appointment as a student leader is one where you have to practice and develop your communication skills. As a nominee for any position, you may be invited to give speeches on how you would lead the organization, your plans and how you will carry them out effectively. This will require you to speak to a large number of students.



Preparing for your speech is one of the better ways to improve or present yourself that you have a good communication skill. To do this, you can make a rough draft of what you plan to say. Write it down on a sheet of paper with short headings.



Getting on the stage, compose yourself and smile to the public, organize your thoughts in your mind, so that you convey your message properly. Since it is a campaign, you would have to lay down all your plans to influence and attract good audience, you have to be very confident and enthusiastic about the elections.



Send your message across the whole audience in a clear, concise and understandable voice tone. It is the nature of the speaker to be very firm and decisive in his wants and the message he wants to convey. This should be your speaking style. Speak in such a way that you must let your audience know your point and show to them that you are determined to implement changes and give a good impression that you can be an effective leader.


Making friends is another story. ..



When making friends and mingling with other students in social gatherings, it is effective that you have good communication skills, this provides a good way for you to meet people and establish contacts. As part of a student's life, communication skills go a long way because networking is highly important. Meeting different people in colleges exposes the student to different life styles which enables him to network freely.



Another instance where communication skills can be developed in a student life is the typical classroom. In lectures, the professor connects with the students. It is your job then to listener and be attentive in giving your full attention to the professor. This way, you can expect a healthy interaction with your professor the moment he solicits for your opinion or views.



To stimulate effective communication skills between you and your professor, look at him and maintain eye contact, make nods when he is trying to get your response on the discussion such as when he says, "You get me?" , ask open ended questions when you do not understand what he is saying.

Tuesday, January 8, 2008

Topics for Group Discussion

1. Balance between professionalism and family
2. India or West, which is the land of opportunities
3. Co-education
4. Advertising is a waste of resources
5. Are Women as good as Men or Inferior?
6. Age and Youth. Experience and Young Talent
7. Punishment should fit the criminal

TOPICS FOR ROLE PLAY
1. One friend suggesting the other friend on how to promote a new brand of health drink
2. Making acquaintance with a neighbour
3. Meeting an old friend at a wedding
4. Introducing your sister to your class met
5. Meeting a common friend in his work place
6. Introducing your colleague to your brother

DESCRIPTION
1. Description of a person you know
2. Washing Machine
3. Computer
4. Cell phone
5. Pressure cooker
6. Library
7. College
8. Lab
9. Office
10.Software company
11.Hot Summer day
12.Holiday
13.Rainy day
14.Market place
15.Interview panel

Sunday, January 6, 2008

CAREER

TO BUILD YOUR CAREER MAKE USE OF THIS EXCELLENT WEB SITE:http://www.freshersworld.com/index.htm

Thursday, January 3, 2008

General Tips To Overcome An Interview
Exclusively for Campus/Off-campus

So what if you are not a mountaineer. Or a keen hiker. You still cannot treat your interview like a careless morning trot along a jogger's path. Your jaw-jaw at the interview table is nothing less than a cautious climb up a mountain trail--which begins around your early childhood and meanders through the years at the academia before reaching a new summit in your career. And as you retrace your steps down memory lane make sure that you post flags at important landmarks of your life and career, so that you can pop them before the interview panel scoops them out of you. You don't want to be at the receiving end, do you?

Face the panel, but don't fall of the chair in a headlong rush-and-skid attempt to tell your story. Take one step at a time. Here are a few preparation tips from the Team of Freshersworld.com that books on interviews sometimes overlook. Remember, as a fresher you do not have anything to loose but to gain.

TYPICAL QUESTIONS THAT AN INTERVIEWER WOULD ASK

1.Tell me about yourself
The most often asked question in interviews. You need to have a short statement prepared in your mind. Be careful that it does not sound rehearsed. Limit it to work/Study-related items unless instructed otherwise. Talk about things you have done well at your college and how you wanted to perform in the first job.

2. Why Should We Employ You?
For this question, your answer should list out strengths that you feel are relevant to the job. Given below are some answers which could help you with your answers. However, structure them to suit your requirements.

I have good co-ordination skills
Good analytical skills
I can persuade people to see my point of view, and get the work done
My greatest asset is my ability to motivate people
Even during emergencies, I do not loose my cool
I have good entrepreneurial skills
I have consistently met my deadlines and targets
Can say “no” to people when required to do so!
I am very co-operative with my sub-ordinates, and would like to see them grow
I am a good team player
I am very flexible, and have the ability to work hard under difficult work conditions
I have the experience and knowledge relevant to this job (Here, give appropriate details and examples)

3. Do You Have Offers From Other Companies ?
This is of course a difficult question to answer. Obviously, you must have applied to other companies if you are looking for a job or would have some offers from other companies already. Therefore, do not lie that you have not. However, you are on thin ice here! The interviewer could be checking your honesty. On the other hand, he/she may also be trying to find out how focused you are - are you applying randomly, or is there a well-planned strategy?
Whatever your answer, it should match your career goals.

4. What Salary Are You Expecting?
Try not to get into salary details early in the interview. If pressed, you could say that it all depends on the job, and would like to talk about it after a job offer. Say this in a convincing tone. In case you are asked this question in your latter interviews, give a direct answer. Do not sound apologetic while quoting the figure you have in mind.

SALARY EXPECTATIONS :

1. How much do you expect?
If you have done your homework, you would know how much other people in similar jobs are paid. Quote the range upfront.

2. How much do you think you are worth?
Work out how much you should be paid, given the market value of the job and your skills. If you can bring some extra skills to the table, do not hesitate to ask for more than the market value.

3. What kind of a culture are you comfortable with?
It is better to be frank about your preferences. Your interviewer will get a clear idea about your expectations.

4. Which is more important to you-salary, perks or growth opportunities?
This one will reveal the real you. So be sure what you are going to say. Above all, be true to yourself. If you think this is a negotiation move, then say clearly that you will never sell yourself short.

5. What do you know about our company?
Do not give your opinions about the company. Stick to reported facts that you have gathered from newspapers and so on. Talk about the product portfolio, size, income, and market perceptions of the company. Also it is better to refer details about each company before going for the interview from Freshersworld.com or PlacementWeek.com

6. Why should we choose you over someone else?
Talk clearly about problems that you have solved in your College/Project Team and highlight the quality required.

6. Your qualifications are excellent, but you may be overqualified for the position we have to offer?
Point out that more experience can never be a drawback. If you are multi-skilled, then highlight the fact that a company on the fast-track needs multi-skilled people. It needs people within different departments to work together. Also emphasise that the company's future growth will be an exponential function of your experience.

QUESTIONS YOU SHOULD ASK :

Interviewers usually round off by giving you an opportunity to ask questions. Treat it like a welcome opportunity.
You could ask questions like.
a) Tell me about your company.
b) Now that I have outlined my career goals, do you think you can offer me the opportunities I need?
c) What kind of training and learning can I expect in your company?
d) Describe the work culture and the management style of your company?
e) What is the long-term vision of your company?

As a fresher, current position and status can impact the way you are interviewed. Fresh Out of College

The basis on which you will be judged is your academic background, family background, and interests.
If looking for your first job, ensure that your previous experience, even if it is part-time, is noticed.
Mention projects or responsibilities you may have undertaken. This will indicate your area of aptitude.
You should be willing to put in regular hours, in line with the company's policies. The interviewer needs to know whether you can be punctual and put in full-time work.
In case you have applied for the post of management trainee, you should display an ability to adapt, and indicate all-round interests. Moreover, you should have good interpersonal skills.
You should be enthusiastic to learn, and show commitment towards the organization, as the company will be spending a lot on your training.

Bring with you :
a) Copies of your resumes
b) References and letters of recommendations.

First Impressions :
There is a common saying that minds are made up within the first 5 minutes of an interview. So keep in mind these important first impression indicators. Walk in the door as if you already work there, carry yourself as though you feel perfectly comfortable with the situation. Arrive on time or a little early. In the waiting area, politely tell the receptionist who you are meeting and in a friendly way, ask where you should sit. Take slow, deep breaths to help you remain calm and focused. When introduced to the interviewer, have a firm, but not painful, handshake. Smile. Have good posture when sitting or standing. Introduce yourself in a relaxed, confident manner. Have a well-groomed, professional appearance. Project a feeling of confidence. Bring extra copies of your resume, some thing to write on and something to write with.

Thursday, December 27, 2007

Scramblish, Indish, Franglais, or English

Modern English is the most popular and the most widely used language in history. In addition to the almost 400 million who speak it as their mother tongue, over a billion use it as a second language. It has become the language of the world, in this swirling, confusing Babel; it is only natural that curious things occur. Words are broken, mangled, fractured, clobbered or just scrambled with words from other languages. If this does not fulfil the need or convey the exact meaning, words from around the world just sneak into English vocabulary. And the language continues to grow…
Here are some examples of once-upon-a-time foreign words which have now become a part of this living language:
Ab initio: from the beginning (Latin)
A bon marchee: cheap, a bargain (French)
Adieu: farewell, good-bye (French)
Agenda: things to be done (Latin)
Ahimsa: doctrine of non-violence (Hindi)
Aide-de-camp: field aide (French)
A la carte: according to the menu (French)
A la mode: as per the fashion (French)
Apartheid: South African policy of racial segregation (Dutch)
Arista: the best (Greek)
Bakshish: tip, money (Persian)
Bambino:baby, child (Italian)
Bathos: false pathos; an anti-climax (Greek)
Bolsheviki: Lenin-led Communists (Russian)
Bon vivant: one who likes to live well (French)
Cheetah: spotted leopard (Hindi)
Chou mein: Chinese noodles mixed with meat or vegetables (Chinese)
Chukar: red-legged Indian partridge (Hindi)
Communiqué: official statement or dispatch (French)
Coup d’ etat: a sudden seizure of government (French)
Coup de grace: death-blow (French)
Coup de main: sudden blow (French)
Czar: Russian emperor, autocrat (Russian)
De facto: in existence (Latin)
De jure: legally (French)
Esprit de corps: spirit of loyalty to one’s group (French)
Ex officio: by virtue of his office (Latin)
Fait accompli: things already done (French)
Faux pas: false step, blunder (French)
Fiasco: failure (Italian)
Garuda: fabulous, partly human bird of Indian myth (Hindi)
Guru: teacher (Hindi)
Hara-kiri: ceremonial suicide (Japanese)
Kabab: meat cooked/baked with spices, usually on skewer (Persian)
Kama: Hindu god of love (Hindi)
Khaki: dust coloured, dull brownish-yellow fabric of cotton or wool (Hindi)
Magnum opus: masterpiece (Latin)
Maladroit: awkward, tactless (French)
Malaria: illness transmitted by mosquito bite (Italian)
Manifesto: declaration (Italian)
Marina: settled and landscape seashore (Italian)
Matador: bullfighter who kills bull with sword (Spanish)
Prima facie: at first glance (Latin)
Pro bono publico: for public good (Latin)
Pro forma: as a matter of form (Latin)
Puissance: power (French)
Puree: thick cream soup (French)
Qui vive: on the alert (French)
Rapprochement: re-establishing of friendly relations (French)
Recto: on the right hand page (Latin)
Resume: summary (French)
Robot: automaton trained to do man’s work (Czech)
Roulette: gambling wheel (French)
Safari: hunting trip in Africa (Arabic)
Salaam: salutation, form of greeting (Arabic)
Samurai: Japanese feudal nobleman (Japanese)
Sangfroid: coolness in the face of danger (French)
Sans souci: carefree, free from worry (French)
Sayonara: goodbye (Japanese)
Table d’hote: regular menu, no choice (French)
Tutti-frutti: all fruits, mixed fruits (Italian)
Uno animo: with one mind (Latin)
Yoga: Hindu system of philosophic meditation and asceticism designed to effect reunion with the universal spirit (Hindi)
Vox populi: voice of the people (Latin)
Zeitgeist: spirit of the times (German)

Monday, November 12, 2007

Shaik Shaheen Taj

MA., MPhil., (PhD).,

Asst.Prof.in English, NIST.

staj2007@rediffmail.com

shaikshahan@yahoo.com

taj.mam@gmail.com

Communication Skills

Meaning of Communication: Redfield defines, “Communication is the broad field of human interchange of facts and opinions”. Communication stems from the desire to express oneself. Communication is the process by which meanings, facts, ideas, opinions or emotions are exchanged with other people. The word ‘communicate’ is derived from the Latin word ‘Communicare’ which means to ‘share’ or ‘participate’. Through speech or writing or exchange of common set of symbols information is shared. Communication is first and foremost, a social activity. Man as a social animal has to communicate, hence communication is important to every human being. Communication is the ‘modus operandi’ of social and commercial intercourse. It is the lifeblood of any group or organization. Communication connects individuals and business entities. It is through communication that the information, ideas, attitudes or emotions in business and work situation exchanged from person to person and from group to group. As Sir John Harvey-Jones says, communication is the single most essential skill.

Evolution of Communication: The art of communication has passed through a fascinating journey spread across many centuries and civilizations. Much before they learnt to speak, human beings had learnt to express themselves through sounds, gestures and actions. Later they learnt to use symbols and pictures to convey messages. Early writings were on leaves and stones. The invention of printing revolutionized the process of communication. Finally the emergence of new media added new dimensions to the world of communication.

Objectives of Communication: Communication has many objectives depending upon the group and context. It is goal-oriented. The dominant objective of communication is, to inform, to educate, to train, to motivate, to integrate, to promote, to entertain and to facilitate decision-making. The activities of any organization require both people within and people outside to act, interact, reach share, exchange and get across to each other so that specific objectives are accomplished in an effective manner.

The first and foremost objective of any communication is to inform. This objective covers a wide range of areas, both internal and external. Another objective of communication in an organization is to educate. This is done through product literature, publicity, presentations and demonstrations. To achieve proficiency in specific skills business organizations train the people. Training sessions involve teaching, instruction, demonstration, practice and discussion. To pursue goals and to achieve higher levels of performance people in business organization are motivated. Talks, lectures, films, meetings, workshops and non-verbal messages are the means to motivate people. Communication provides the means for an integrated approach in pursuing organizational goals. Communication binds people working for a common objective and helps team-building. The success of any business organization depends upon good business relationships. Communication provides the means for building and nurturing mutually beneficial relationships. Promotion is a must for any organization to fully achieve its objectives. Communication constitutes the basic plank on which promotional strategies are built. Communication facilitates entertainment. It facilitates social bond and brings in lighter moments that help in releasing tension and getting rid of negative feeling. Decision making constitutes an important function for any business organization. Communication both oral and written facilitates decision-making in any business organization.

Process of Communication

Communication is a process involving stimulus and response. It flows through six distinct steps. It is not complete till the message sent by the sender is properly understood by the receiver. Feedback is an important aspect of communication, especially in the organizational context. The communication process involves three elements – Sender, Receiver and the Message. The process of communication begins with a sender, the person who transmits a message. First of all the message is initiated. Sender picks up the idea and encodes it for proper understanding. The encoded message is then transmitted through the chosen medium or channel. Receiver receives the message and decodes it. The decoded message is used or acted upon. As a final step, feedback on use or action is sent back to the sender.

Thus the starting point of any communication is the existence of a message. The process of communication starts with a purpose. The sender gives shape to the idea he wants to communicate. The next step is the encoding of the idea. It involves choosing the right words, expressions, phrases, charts and pictures in order to facilitate complete and clear expression of the idea. The encoded message is now ready to travel, the sender has to select the medium or the communication channel – Oral, Written, Visual, Audio-Visual, Electronic or a combination of any of these. The choice of channel or medium (written or oral) is influenced by inter relationships between the sender and the receiver; it also depends upon the urgency of the message. If message requires an immediate answer, an oral channel is better and if the message contains complicated details and figures or if its subject requires filing for future, a written communication is necessary. The transmission is complete when the message reaches the receiver. If the receiver does not respond to the message, the idea fails to reach its destination. If the receiver decodes the message and accepts it, then the sender’s efforts are fulfilled. The quality of feedback